Sharon Lavi is the CEO and Design Director of Nieves Lavi, the namesake company she co-founded in 2003. After graduating from the Fashion Institute of Technology, Sharon worked as a designer for known New York brands such as Hervé Benard, Ralph Lauren and Vera Wang. Her years of experience were instrumental in the development of her own unique style and to realizing her dream to launch her own company, Nieves Lavi.
The brand’s vision is of attainable luxury - the finest cottons and silks, hand crafted embroidery and globally inspired textiles draped into boho-chic silhouettes that are trendsetting and timeless. Sharon’s inspiration for the collections derives from the creative energy of New York City, where she lives with her family, and from her frequent travels and cultural exploration.
The Nieves Lavi collection is distributed in department stores and specialty boutiques in the United States as well as globally in Japan, Australia, England, France and Middle East. The collection has increasingly gained fans, including fashion editors and many celebrities.